FATtoria Svetoni: Tuscan Lifestyle Owner
This content marketing campaign was developed to help establish Hotel Indigo El Paso as the authority on El Paso culture. The hotel owners have done a beautiful job of integrating art, design, music, food and personal touches that are highly authentic to El Paso, yet elevated to such an extent that many locals don’t even recognize the source of the inspiration — in a good way! Our nod to that sentiment is the campaign slogan, “The New Authentic El Paso.” This content home is still a work in progress. The intent is to grow it over time, so as to tell the entire Hotel Indigo El Paso story, piece by piece.
All content lives on the the content home, called The Fifth Story. The name of the content home is a reference to fifth floor of the hotel where travelers must check in. It’s also where the hotel bar, Circa 1963, is located. The fifth floor is truly the nucleus of this hotel were all the “stories” begin. From the The Fifth Story, all content it is distributed via social media and email.
We’ve initiated this marketing tactic with cocktail how-to videos that feature Circa 1963’s popular and talented mixologists. We also created informative articles inspired by El Paso culture and events. Please view these videos and articles at thefifthstory.com
L = Creative Director
